User Generated Content, phone-camera quality images, stock icons and photos, Garage Band quality music and webcam videos). He also uses these net tools to humorously tell the story of the net-native generation in their native vocabulary (i.e memes, data, 720p, GIFs, mash-ups, pixels, remix) and with their native aesthetic (i.e. He has an unabashed and almost naive willingness to play with and design net tools like augmented reality mobile apps that allow his avatar to float in your iPhone-occupied hand as it emerges rapping from walls, posters, postcards and pinback buttons or HTML5 sites that allow him to take over your computer with pop up windows as he fulfills his persona’s ambition to get virally embedded across the cyber mediascape. Yung Jake was a breakout star at the 2013 Sundance Film Festival’s New Frontier section where he exhibited E./d and Augmented Real, screened Datamosh, and performed a truly 21 st Century live rap show. Among those powerful influencers in the field are artists like Yung Jake. In the 18 years since the Internet was first commercialized, a “net-native” generation of storytellers has emerged who have only a foreign notion of a world where story, art, media, social communities, global connectivity, mobility and technology do not occupy one space. Steeped in the narrative tradition of their predecessors, but fully conversant in the new language of digital media, they will create the transmedia experiences that will form the bedrock of the next 20 years of storytelling.” ( Brad Wilke, ) “As Sundance continues to expand the scope of its programming, I predict their New Frontier section (curated by Sundance Senior Programmer Shari Frilot) will emerge as the launch pad for a new generation of storytellers. However, we are also cultivating a totally new generation of artists. We encourage storytellers grounded in traditional mediums to expand their practice by collaborating with technologists and experimenting with platforms in order to find innovative ways of making story.
The New Frontier program empowers artists creating work for the new digital-age paradigm of story. *Update*: Yung Jake’s E./d is nominated for an MTV O Music Award for Best Interactive Music Video.
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